On American Independence Day 2017, Captivate were crowned winners at the Visit USA Media Awards in London.
Captivate co-founder, Sarah Lee, and travel writer Ella Buchan accepted the Digital Influencer Award for the inspirational #DriveUS1 campaign.
Members of the national and regional US tourist boards, press and bloggers converged at the St Ermin’s Hotel, in London, to celebrate the industry’s very best travel media initiatives promoting the USA to UK travellers.
The team was praised by the judging panel for generating quality articles, video and social media content, as well as driving fantastic results.
Presenting the award, Visit USA’s Emma Forrest said: “The judging panel
The ground-breaking Captivate campaign delivered 13 stories, 11 videos and more than 2,100 social media updates reaching an audience of over 3.5 million people.”
#DriveUS1 showcased US Route 1 – the road running the length of the eastern United States from Fort Kent, Maine to Key West, Florida – and highlighted Maine, Massachusetts, Washington DC, Virginia, North Carolina, Daytona Beach, Orlando and the Florida Keys to a huge range of UK travellers.
During the six-week campaign, Ella shared tips and inspiration for readers to take on US Route 1 as a new road trip adventure for themselves.
“Innovation, quality and professionalism.”
Captivate co-founder, Sarah Lee, said: “As thrilled as we are to win, it is just as wonderful that innovation, quality and professionalism in influencer marketing is being recognised. The online world is tomorrow’s world, and we are delighted to once again be at the forefront of excellence in the promotion of our clients.
“Our success was down to the combined efforts of Ella and the Captivate team. This teamwork was crucial to creating large-scale brand awareness from the exciting content Ella produced. We also thank the judges for acknowledging this achievement.”
Learn more #DriveUS1 and see all the content from the campaign here: http://livesharetravel.com/us-road-trip-travel-across-america/.