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Katrin Preuß

Successful partnerships: what bloggers can offer, what the industry wants

This one-hour workshop explores the perspectives of both bloggers and industry, identifying what both parties need in order to develop a mutual understanding and professional working relations. You will:

  1. Discover the secrets to successful campaign collaborations between bloggers and Destination Marketing Organisations (DMO).
  2. Gain insights on how to develop campaigns that sell, and that work well for you as a blogger and a DMO/brand, provided by Sarah Lee.
  3. Learn about campaigns from the DMO perspective, with insights and tips from Katrin Preuß, from Vorarlberg Tourism and Sarah Dee from Tourism Ireland.

About Katrin

Katrin Preuß

Katrin has been working for the Vorarlberg State Tourist Board for six years and is responsible for travel media relations as well as the development of influencer marketing – since this topic got to be quite a big thing! After she graduated from the school of tourism in Vorarlberg she started at the State Tourist Board, working in different departments until she ended up where she is now. The Tourist Board’s main goals in influencer marketing are to strengthen the brand of Vorarlberg through messages in the form of selected products, and to use ties and networks with influencers to gain new customers for Vorarlberg and at the same time strengthen the awareness about Vorarlberg as a brand.

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Awards

Not only do we have a multi-award-winning team of bloggers and influencers, but Captivate has also been awarded for its projects:

Winner of Best Digital Influencer, Visit USA Media Awards, 2017. Runner-up Best Content Marketing, Travel Marketing Awards, 2018.

See more about our stellar US road trip campaign.

Contact

Ready to make your next project a success? Contact us or call +44 (0)1536 626767.

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