Successful partnerships: what bloggers can offer, what the industry wants
This one-hour workshop explores the perspectives of both bloggers and industry, identifying what both parties need in order to develop a mutual understanding and professional working relations. You will:
- Discover the secrets to successful campaign collaborations between bloggers and Destination Marketing Organisations (DMO).
- Gain insights on how to develop campaigns that sell, and that work well for you as a blogger and a DMO/brand, provided by Sarah Lee.
- Learn about campaigns from the DMO perspective, with insights and tips from Katrin Preuß, from Vorarlberg Tourism and Sarah Dee from Tourism Ireland.
Sarah Dee joined Tourism Ireland five years ago and works as part of the international PR team, leading on influencer marketing. She is a passionate advocate in this area, which continues to increase in importance as a communications channel for the organisation.
Based in Dublin, Sarah leads on PR for major festivals, events and screen tourism projects on the island of Ireland and plays a key role integrating travel content creators into Tourism Ireland’s overall marketing strategy. She has worked in corporate and brand teams during her time in Tourism Ireland and, before joining the organisation, Sarah had a career in arts and culture PR, with roles in Ireland and Scotland.