The Business of Blogging Case Study
In a dual presentation with Terry Lee, Michael will take an in-depth look into the new avenues his blog has taken. With real-life examples from his own work with brands, the session will address the following:
- How to identify your unique selling points.
- How to find the right brands to fit your online personality.
- How to put together packages to maximise your potential.
Michael Turtle, founder of Time Travel Turtle, has been blogging full time for almost a decade, after working as a radio and television journalist in the Australian media. As a blogger, he has collaborated with dozens of brands and tourism boards on a range of projects. Recently Michael has been working with UNESCO to promote travel to World Heritage Sites, one of his speciality topics.