Successful partnerships: what bloggers can offer, what the industry wants
This one-hour workshop explores the perspectives of both bloggers and industry, identifying what both parties need in order to develop a mutual understanding and professional working relations. You will:
- Discover the secrets to successful campaign collaborations between bloggers and Destination Marketing Organisations (DMO).
- Gain insights on how to develop campaigns that sell, and that work well for you as a blogger and a DMO/brand, provided by Sarah Lee.
- Learn about campaigns from the DMO perspective, with insights and tips from Susanne Höller, from Graz Tourist Office, and Katrin Preuß, from Vorarlberg Tourism.
About Susanne Höller
Susanne has worked in tourism for more than 25 years. With most of her working life with the Graz Tourist Office, she has in-depth knowledge of destination marketing, product development, B2B relationships and is now focusing on influencer marketing and how to enhance the cooperation and professional standards between bloggers and DMOs. Su is also an active member of European Cities Marketing (ECM) and Vice Chairperson of the knowledge group, CityMarketing. ECM support traditional tourist offices transitioning into a Destination Marketing Organisation (DMO) to attract more tourists, by working with a variety of partners and local communities to create a sustainable future for city destinations.