It’s a busy, busy time for Team Captivate. While we’ve finally hung up our #30activedays hiking and biking boots this week, we’ve started two new campaigns.
The latest, starting this weekend is a tour of three of AUSTRIA’S FINEST Experience Hotels, and our luxury travel bloggers will be reporting on the collection to an audience of UK-based travellers with a penchant for indulgence.
AUSTRIA’S FINEST Experience Hotels is a stand-out collection that mixes Austria’s unrivalled hospitality with the finest in luxury, amenities, cuisine, spas and gorgeous surroundings in locations ranging from mountain landscapes to lakeside settings and the heart of the capital.
This weekend sees Becky Padmore, of Global Grasshopper, hopping off to Saalbach-Hinterglemm, in SalzburgerLand to discover the Gartenhotel Theresia, an ecological retreat serving only organic cuisine.
A couple of weeks later Abigail King, of Inside the Travel Lab, will be reporting on the Warmbaderhof, in Carinthia, and its sister hotel the Karawankenhof. Situated right on the pulse of the Warmbad-Villach thermal spa resort, these stylish properties offer unlimited, complimentary use of one of Austria’s top thermal spas.
The project will round off in September when Sarah & Terry Lee, of LiveShareTravel, head to Das Central, a Tirolean hotel featured in the upcoming Bond film Spectre.
This is the second AUSTRIA’S FINEST Experience Hotels campaign Captivate members partnered with the Austria National Tourist Office on. Last year’s smaller campaign whose objectives were to build awareness of these luxurious, individual hotels, resulted in:
- Plenty of return on objective: five published posts with thousands of page views, two videos with more than 11,000 views.
- Opportunities To See (OTS) of more than one million people on social media.
- More than 11 times return on investment.
Download the full case study of that campaign here.
Keep your eye on the #12hotels hashtag on Facebook, Twitter, Instagram and Google+ for impressions from the luxury travel bloggers’ stays.