Austria’s beautiful city of Graz was the location of the first Propel Conference – an event that will be hard to beat (but we’re always up for a challenge).
Our long weekend in Graz included three incredible evening events, a fantastic conference venue in the Grand Hotel Weisler, 11 presentations and workshops, 71 one-one PRO Sessions, five post-conference tours (check out the content on #PropelGraz on social media), plus a workshop specifically for local industry partners, and even a spot of yodelling! You can see more on Propel Graz’s speakers and presentations.
Opened by the city’s mayor, Siegfried Nagl, the conference saw 31 bloggers and speakers from around the world come together to share and learn before using their newfound skills and already established platforms to reveal the best of Graz to their audiences.
Propel Conference in numbers
The conference was followed by five post trips that matched bloggers’ niche markets and audiences and gave the bloggers plenty of time to experience the destination and highlight a variety of experiences to travellers.
Twenty bloggers and two speakers who have their own travel blogs, participated in the post trips and delivered:
- 62 articles and videos.
- 104,200 social media engagements (comments, likes and shares).
- 2.78 million people reached on social media.
Graz Tourism sponsored the event with the support of the Austrian National Tourist Office, and we also held a workshop specifically for Graz Tourism’s local industry partners.
Meanwhile the conference and post trips garnered publicity in mainstream media with coverage on television, in newspapers and industry publications.
A successful event
Su Höller, head of marketing at Graz Tourism said: “It was amazing to host the first Propel Conference together with the talented Captivate team here in Graz.
“The conference days were packed with professional information and tips and the evenings were happy gatherings of bloggers and speakers in various locations around Graz.
“I am sure it will make an impact on Graz with so many stories being shared on social networks already. And for us as a destination marketing organisation, we are proud to be at the forefront of digital/influencer marketing within Austria.”
Propel Graz was a hugely successful event with attendees referring to it as a game changer, and it averaged a 98.8% satisfaction rating from attendees in the conference survey.
Propel was more than just a conference – it also gave the bloggers the opportunity to explore Graz, and on a series of post trips, the bloggers visited destinations beyond the city into the region of Styria. They then shared their experiences in engaging posts on social media, in vlogs and videos and also in blog posts that will be found for years to come. See the content produced from the post trips – all 54 posts and videos.
Many thanks to the wonderful city of Graz and Graz Tourism for hosting us and for their foresight. Thanks also to the Austrian National Tourist Office for their valued support.
Find out more – host the conference or register to attend Propel in 2020…
Want to see more? Take a look at more photos from Propel Graz.