Susanne has worked in tourism for more than 25 years. With most of her working life with Graz Tourist Office – Propel: FORWARD Conference Partners. She has in-depth knowledge of destination marketing, product development, B2B relationships and is now focusing on influencer marketing and how to enhance the cooperation and professional standards between bloggers and DMOs.
Su is moderating the session: Post-Covid, the Travel Industry Sets a Course for Recovery, and speaking on How to Pitch Post-Pandemic
Su is a Board Member of European Cities Marketing (ECM). ECM is a European platform focusing on city tourism related topics. Their goal is to assist tourism associations with the transition to becoming destination marketing organisations rather than tourist offices. The strategy of ECM is firmly based on a sustainable visitor economy.