Proud Bajan, Jamie-Lee is a marketing and business development professional with an emphasis on helping brands to engage and attract BAME/BIPOC consumers. Her skills lie in her ability to build relationships, develop partnerships and bring about powerful campaigns, initiatives, events and connections.
Jamie-Lee will be speaking on: Inclusion: how the industry can best reflect the face of travel
In her role as Executive Director, Women in Travel, BAME Programme she works with some of the travel industry’s leading brands (including Google, Dnata, World Travel Market, University of Surrey School of Tourism and Hospitality Mgmt) to cultivate an understanding around issues of racial diversity and develop tailored initiatives and campaigns to address this, as well as leading a community of talented, career-driven and entrepreneurial BAME Women with a strong focus on training and mentorship.
From highlighting the importance of role models to advising brands on how they can diversify their travel marketing to attract new audiences, Jamie- Lee support brands to progress and prosper