What are our responsibilities as content creators, to our readers, the destinations/brands we work with and the communities we visit?
With travel on the horizon once more, but with a “new normal” coming into play, how should the media cover travel to destinations, and what is the industry’s role in ensuring safety and responsible coverage? This session will explore:
- With the industry emerging from the pandemic, how do we encourage safe and responsible travel?
- What considerations should content creators and their clients be making with regards to the destinations and story angles they cover?
- What sources of information can be relied on/linked to?
- Are “fake news”, conspiracy theories and propaganda a cause for concern for the travel industry? And if so, how do we combat them?
See more Propel: FORWARD Sessions.