Agencies and brands have a checklist of qualities they look for when partnering with influencers. Do you know what they are and how you stack up?
In this session, Jenny Heinrich, Senior Partner of Global Digital + Influencer Strategy and Professor of Influencer Relations at DePaul University in Chicago, will cover:
- The influencer landscape, from an agency perspective
- The Influencer Checklist – how agencies/brands evaluate influencers
- Your media kit – why you should create one, what it should have on it, what it shouldn’t
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