Agencies and brands have a checklist of qualities they look for when partnering with influencers. Do you know what they are and how you stack up?
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In this session, Jenny Heinrich, Senior Partner of Global Digital + Influencer Strategy and Professor of Influencer Relations at DePaul University in Chicago, will cover:
- The influencer landscape, from an agency perspective
- The Influencer Checklist – how agencies/brands evaluate influencers
- Your media kit – why you should create one, what it should have on it, what it shouldn’t
Speaker
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