For a global industry, travel has not always best represented the world’s diversity, and that of the people who purchase its products. But black and brown travellers are out there.
In the wake of the social awakening of 2020 with regards to race and, in particular the Black Lives Matter movement, the travel industry too has faced some challenges to how it markets itself.
Diversity matters, but inclusion is where the rubber hits the road. With the black traveller market worth $109.4bn a year in the US alone, inclusion is not only a moral imperative. With input from panelists from the Black Travel Alliance and the British Guild of Travel Writers, this panel will explore:
- How can destinations and travel brands can become more inclusive in their marketing to black travellers.
- How you (be you industry or content creator/media) can become an important ally to black and brown colleagues.
- How we remove centuries of racist tropes and stereotypes from our media and marketing.
- What other communities are poorly represented in travel, and how do we do better?
See more Propel: FORWARD sessions.