Four Captivate bloggers completed four-day trips to different parts of Alberta, in Canada, showcasing the attractions of Edmonton and Calgary, winter adventures in Banff plus unusual activities like the Dark Skies Festival.
The campaign resulted in 26.7 million opportunities to see (OTS) and an AVE of £363,793 (analytics from Brandseye for first 30 days of campaign).
They created 12 articles and two videos across team blogs, plus hundreds of social media updates.
It is my goal to visit there someday and I found your writing style very easy to experience the trip myself. I really appreciate that.”Email to jayne of travel blog, girl tweets world
*OTS = Opportunities To See, AVE = Advertising Value Equivalent measures according to third-party analytics