When Headwater Holidays wanted to present active holidays to UK travellers and mark their 30th anniversary in a big way, they asked Captivate to create an influencer marketing campaign for them. We put together a 30-day campaign to put the spotlight on the UK active holidays travel brand.
It included five bloggers on six-day trips to France, Italy, and Austria producing 18 editorial pieces, video and an eBook, plus over 2,000 pieces of digital content on social media.
It resulted in 14.5 million OTS* and more than 7 times the return on investment (ROI) as quantified by independent analytics from Brandseye.
The coverage on social media and through blog posts was fantastic and the engagement with customers was incredible. The campaign was a real success, promoting our holidays to a whole new audience, and the content produced was of a very high standard.”Suzanne Agnew, Headwater Holidays
*OTS = Opportunities To See, AVE = Advertising Value Equivalent measures according to