Content marketing for Visit Britain

Visit Britain commissioned Captivate to manage the production of content to promote Britain worldwide as part of their ‘I Travel For’ marketing campaign. It was aimed at attracting a diverse range of tourists to Great Britain, from active thrill seekers to cultural explorers.

Captivate generated topical and original story ideas, produced by our in-house team of journalists, editors and content creators. Meanwhile, our picture researchers sourced engaging copyright-free imagery to support these articles.

Resource was also provided by Captivate to coordinate and produce the work from idea generation to final supply to Visit Britain.

This body of content was published on the Visit Britain Media Centre site, to inspire editorial stories in global media, and for use by the tourist board’s PR teams around the world in their promotion of the destination. Some of the content was also repurposed for Visit Britain’s consumer site, providing further reach and value.