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You are here: Home / News / Captivate Wins Prestigious Award for Digital Influencer Campaign

Captivate Wins Prestigious Award for Digital Influencer Campaign

10th July 2017 by Sarah Lee

Award winning Digital Influencers Captivate accept award

On American Independence Day 2017, Captivate were crowned winners at the Visit USA Media Awards in London.

Captivate co-founder, Sarah Lee, and travel writer Ella Buchan accepted the Digital Influencer Award for the inspirational #DriveUS1 campaign.

Members of the national and regional US tourist boards, press and bloggers converged at the St Ermin’s Hotel, in London, to celebrate the industry’s very best travel media initiatives promoting the USA to UK travellers.

The team was praised by the judging panel for generating quality articles, video and social media content, as well as driving fantastic results.

“Fantastic results.”

Presenting the award, Visit USA’s Emma Forrest said: “The judging panel were really impressed by the quality, as well as the sheer volume of content produced, and the phenomenal amount of work that was put into organising the project.”

The ground-breaking Captivate campaign delivered 13 stories, 11 videos and more than 2,100 social media updates reaching an audience of over 3.5 million people.”

#DriveUS1 showcased US Route 1 – the road running the length of the eastern United States from Fort Kent, Maine to Key West, Florida – and highlighted Maine, Massachusetts, Washington DC, Virginia, North Carolina, Daytona Beach, Orlando and the Florida Keys to a huge range of UK travellers.

During the six-week campaign, Ella shared tips and inspiration for readers to take on US Route 1 as a new road trip adventure for themselves.

“Innovation, quality and professionalism.”

 Captivate co-founder, Sarah Lee, said: “As thrilled as we are to win, it is just as wonderful that innovation, quality and professionalism in influencer marketing is being recognised. The online world is tomorrow’s world, and we are delighted to once again be at the forefront of excellence in the promotion of our clients.

“Our success was down to the combined efforts of Ella and the Captivate team. This teamwork was crucial to creating large-scale brand awareness from the exciting content Ella produced. We also thank the judges for acknowledging this achievement.”

Learn more #DriveUS1 and see all the content from the campaign here: http://livesharetravel.com/us-road-trip-travel-across-america/.

You can see more on the Visit USA Media Award winners here. 

Filed Under: News Tagged With: awards, campaigns

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Awards

Not only do we have a multi-award-winning team of bloggers and influencers, but Captivate has also been awarded for its projects:

Winner of Best Digital Influencer, Visit USA Media Awards, 2017. Runner-up Best Content Marketing, Travel Marketing Awards, 2018.

See more about our stellar US road trip campaign.

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Ready to make your next project a success? Contact us or call +44 (0)1536 626767.

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