Creating the next iconic US road trip route…
We’re on the road with our latest campaign. Captivate has teamed up with award-winning travel writer, Ella Buchan, for a great US adventure and an epic project.
Ella has hit the road from Fort Kent, in Maine, in the far north of the US travelling to Key West at the very southernmost point.
Staring on September 20, and ending on November 4, Ella will drive US Route 1, on the eastern seaboard – a journey of more than 2,500 miles for our #DriveUS1 campaign.
With a concept created by Captivate co-founder, Sarah Lee, and our writer on the road Ella Buchan, #DriveUS1 aims to bring the US1 road trip the iconic status it deserves, and showcase the highlights of various states and regions along the way to a broad range of UK travellers.
Sarah Lee, director of Captivate and editor of LiveShareTravel, said: “This is a unique chance to give our readers a taste of the next big thing in US road trips and allow them to feast on the many wonderful destinations Ella will discover.
“This is a groundbreaking collaboration between the US tourist industry supported by Brand USA, Hertz, Three Mobile, and Captivate – a collection of the UK’s best digital travel influencers and writers.”
“Ella will not only open our eyes to a new adventure, she’ll provide the inspiration and key information to allow our readers to take on US Route 1 for themselves.”
Ella says: “I’ve travelled widely in the US but haven’t spent much time on the east coast. There are so many stunning landscapes, beaches and cities steeped in history, and I’m excited to be on the road.”
Ella will be taking in Maine, Massachusetts, Washington DC, Virginia, North Carolina, Daytona Beach, Orlando and the Florida Keys. She will bring the deep autumn colours of New England into view before they give away to the rolling vineyards in Capital Region and North Carolina, and end in the glorious fun and sunshine of Florida.
Her adventures will be published on a host of Captivate team sites covering culture, history, food, adventure, luxury, value for money and more. Join us for our great east coast adventure and see more on the US road trip content hub.
Follow on #DriveUS1 as we bring you tales from one of the most thrilling road trip adventures the US has to offer.
