In support of the Atout France ‘What’s Your Tour de France’ UK marketing initiative, four Captivate bloggers will be live reporting and blogging on three regions and a cluster of three cities in France over the next two months.
The objective of the campaign is to showcase the wide variety of activities and experiences available across France, in line with the tagline: “Your France. Your way. Every holiday in France is unique and packed with memories”.
Four Captivate bloggers will report from different regions, covering various themes from now until June. There will be live updates on Facebook, Twitter and Instagram to highlight history, culture and heritage trails, alongside France’s famous gastronomy, remembrance tourism and numerous city breaks that make a great alternative to Paris.
Michael Turtle of Time Travel Turtle kick-starts the campaign in Normandy today, Becki Enright of Borders of Adventure will discover the three cities of Nîmes, Avignon and Aix en Provence, Abi King of Inside the Travel Lab will explore history and culture in the Loire region, and Sarah and Terry Lee of LiveShareTravel will bring a close to the campaign in Aquitaine. They will all post updates from their trips on the hashtag #rendezvousenfrance.
Sarah Lee, director of Captivate, said: “We are delighted to partner with Atout France on this exciting, integrated campaign. For travellers from the UK, France is on our doorstep, yet so much of it remains little known. We’re looking forward to bringing some less explored regions of France to UK travellers’ attention.”
Anne Pedersen, head of public relations for Atout France, comments on the partnership: “Atout France and its partners are delighted to team up with Captivate and welcome the bloggers to France to experience our regions and cities. Their live updates posts and subsequent blogs will continue to strengthen our ‘What’s your Tour the France’ campaign and blog hosted on our Rendezvousenfrance site as part of our on-going digital strategy.”
Content from the trips will support the new blog on the Rendezvousenfrance website, that will host a total of 42 articles, written exclusively by travel bloggers who have visited France, alongside the dedicated content produced by the Captivate bloggers after their trips. They will also publish stories to their own websites.
The Atout France partnership is their first with Captivate, an elite group of award-winning digital storytellers, who reach a dedicated audience of 30-plus travellers in the UK. Captivate creates digital marketing campaigns with a difference, and its members have an audience in excess of 770,000 travellers.
About Atout France
Atout France – France Tourism Development Agency, is responsible for promoting the development of the tourism industry, the country’s largest economic sector. Atout France’s primary mission is to maintain a detailed and permanent system for monitoring and analysing supply and demand in the tourist market. Atout France is also committed to promoting destinations and works with its partners to further tourism in France. This is achieved through marketing campaigns, online promotion and working closely with the travel trade sector. Atout France develops its missions internationally through a network of 35 offices located in 32 countries. Atout France is represented in the UK and Ireland from its office in London, which employs 21 staff.